Recovery Is the New Conditioning
For most of the last century, getting a horse fit meant adding work. The interesting shift is how much attention has moved to what happens in between.
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Industry Trends
What's changing in the equestrian market: pricing, products and the way owners shop.
Latest in Industry Trends
Why Horse Owners Buy for Durability First
In most consumer categories, buyers optimise for performance and features. In this one they optimise for whether the thing will still work next winter, and they are right to.
The Rise of At-Home Care Between Vet Visits
Owners are doing more themselves in the gaps between professional appointments. That is mostly good, and it has one predictable failure mode.
Barn Tech Is Getting Cheaper. Not All of It Is Getting Better.
Falling component costs have put a lot of devices within reach of ordinary yards. Falling costs also make it much easier to build something that looks capable and is not.
Where the Money Goes: What Owners Actually Spend On
The purchase price of a horse is the least interesting number in horse ownership, and the one most new owners plan around.