Privacy Policy

This policy explains how The Equine Observer ("we") handles your information when you use this Site.

What we collect

Usage and device data: pages viewed, clicks (including clicks through to retailers), time on page, browser, device, approximate location (from IP), and which ad/referral source you arrived from.

Cookies and tracking IDs set by us and our partners (see below).

We do not collect health data or sensitive personal data on this Site.

Cookies and tracking

We and our advertising/analytics partners use cookies and pixels to measure article performance and attribute ad campaigns, including Meta (Facebook) Pixel, Google, and our analytics provider. These may set their own cookies and process data under their own privacy policies.

How we use it and legal basis

To operate and improve the Site, measure content, and attribute and optimise advertising. Where required by applicable law, we rely on legitimate interests (analytics and Site operation) and your consent (advertising/marketing cookies), which you can withdraw at any time.

Sharing

We share limited data with the analytics and advertising partners listed above and, when you click through, your visit continues on the retailer's site under their own privacy policy. We do not sell your personal data.

Your rights

Depending on where you live, you may have the right to request access, correction, deletion, or restriction of your data, to object to processing, or to withdraw consent. You may also have the right to opt out of the sharing of personal information for targeted advertising under certain US state laws.

Retention and cookie control

We keep data only as long as needed for the purposes above. You can control cookies via your browser settings or our cookie banner. To exercise any of your rights, contact us via the details on this Site.